PR support: 12 months

 

You’re in no doubt about the need for PR in your organisation and you’ve decided to commit to a 12 month programme.

What you get...

Advice line

A phone service that will provide two hours of reactive verbal PR and marketing advice every month, when you choose to call.

 

Training

The equivalent of two full day’s training, (usual cost of £1120), our six core training courses offers you a vital insight into how the PR discipline operates and how you can get the most value for your hard earned cash. You can run the six sessions individually throughout the year or on consecutive days as an intensive booster for up to 10 people (per session) in your organisation.

 

For more information on the six training sessions offered (below), please see our PR training page.

·         What is PR & Marketing and why do it?
·         PR basics
·         Making the most of the media
·         Planning a PR & Marketing Programme
·         Media training, the basics

·         Targeting decision-makers and opinion formers

 

Please note: You are required to provide an appropriate venue for the training.

 

PR aims and objectives

We will meet with you to discuss your business objectives and develop your aims and objectives for this project. We are likely to need to meet with you more than once as this is a detailed piece of work and we will need to understand your business, you current customers and prospects in order to maximise the benefit of PR to your business.

 

PR programme
Once we are all clear about the aims and objectives, we will devise a 12 month PR programme for your approval. This programme will include:
  1. A delivery timeline
  2. Target media identification
  3. Key messages
  4. Measurement and evaluation methods for the project
  5. Story development
  6. Pitch preparation
  7. Writing three media releases, distributing them and following them up to endeavour to achieve maximum coverage for your two stories
  8. Approaching appropriate media in order to secure three feature, career or opinion articles as well as write the copy and obtain the appropriate approvals.
  9. Writing three case studies that will support either the media releases or the feature, career or opinion pieces
  10. Organising one media meeting or visit
 
Important note: Depending on the aims and objectives agreed, there may be additional activities that are more suitable for your organisation than one or more of the activities above. If so, we will recommend an alteration to the package explaining our reasons. These alternatives will not exceed the existing cost of the 12 Month PR Support package. We will ensure we have your agreement before actioning any alternative PR activities.
 
Cost

If you purchased these PR elements separately, the total cost would be £4,620, however, as part of the PR Support: 12 Month package the cost is only £3,970, saving £650.

 

Additional costs:

 

·         Bampton Communications charges travel expenses at 40p per mile
·         If you book an external venue for the training/briefing/seminar sessions, you will incur a cost.
·         Journalists may request travel expenses and, where appropriate, accommodation and refreshment expenses if they are meeting with you.