PR support: six months
What you get...
A phone service that will provide two hours of reactive verbal PR and marketing advice every month, when you choose to call.
The equivalent of a more than a day’s intensive training, (usual cost of £660), this combination of four of our training courses offers you a vital insight into how the PR discipline operates and how you can get the most value for your hard earned cash. You can run the four sessions individually or on the same day, for a maximum of 10 people (per session) at your company.
For more information on the four training sessions offered (below), please see the PR training page. What is PR & Marketing and why do it?
· Planning a PR & Marketing Programme
Please note: You are required to provide an appropriate venue for the training.
PR aims and objectives
We will meet with you to discuss your business objectives and develop your aims and objectives for your six month programme. This discussion will also include how we would like to measure and evaluate the project’s success.
Target media identification: which publications do you need to get your name in?
Once we have agreed your aims and objectives, we will develop media lists with media profiles and contact details and agree the key media to be approached, in preparation for the PR work ahead.
Finding and placing the stories
A vital part of any PR work is finding a good story to pitch to the media. We will advise you – honestly - of what will make a good story. If there isn’t a publishable story, we won’t take your money. For PR to work cost effectively there has to be something an editor will want to print.
When we’ve found a selection of good angles, we’ll work up some appropriate pitches for use with the media. And then begins the fun...
4. We will approach appropriate media in order to secure two feature, career or opinion articles as well as write the copy and obtain the appropriate approvals.
Evaluation: how successful was the project?
Once we have completed the elements above, with your help, we will evaluate how successful the project has been and let you make your own mind up about the value of PR.
If you purchased these PR elements separately, the total cost would be £3,270, however, as part of the PR Support: Six Months package the cost is only £2,770, saving £500.
· Journalists may request travel expenses and, where appropriate, accommodation and refreshment expenses if they are meeting with you.