Don't tear your hair out - try our PR training

Don't tear your hair out
trying to understand
how PR will work for you,
take a look at our
cost effective seminars
and PR training courses

PR training, briefings and seminars

Whether you wish to carry out your own PR activities, or employ a PR professional to do the work for you – we believe that some appreciation of the basics of PR will help you to make the best decisions for your business.

That’s why we’ve put together this series of interactive public relations and media briefings, training sessions and seminars, each of which can be taken in isolation and run specifically for you or your team.

 

 
Session
 
Topics covered
 
Duration (approx)
 
Cost
What is PR & marketing and why do it?

Find out what we really mean by PR and marketing and how it can help you

 
Giving a broad outline of the PR and marketing disciplines, this briefing gives you a taster of what they are all about and the benefits that they can bring to any organisation.

 

1.5 hours

 

£120
PR basics

What you need to know before you consider taking on responsibility for PR in your organisation

 
Whether you are planning to undertake PR activities yourself or employ a third party to do it for you, it is important to understand the key elements of PR so that you can make an informed decision on the type of PR programme that you undertake.
 

 

2.5 hours

 

£200
Making the most of the media

How to maximise the benefits of media relations

Are you really finding the most cost effective ways to get your message across to your target audience/potential customers? Are you making the most of the media? How much free editorial (not paid advertising!) coverage have you achieved in the last 12 months?

 

You’ll find out what the media wants and why as well as what to do if your media work doesn’t go to plan. You’ll find out plenty about the benefits of media relations but we’ll also tell you what it can’t do so you’re clear on what to expect.
 

 

2.5 hours

 

£200
Media training, the basics

How to handle media phone calls & interviews

Do you know what blocking phrases are? Do you know what your key message are? How would you deal with the pressure of a media interview on the phone or in front of a camera?

 

Covering the vital information for understanding and dealing with journalists, this training session will help you discover what journalists want and how you can successfully help your organisation raise and manage its profile - as well as protect its image.

 

 

3.0 hours

 

£240
Planning a PR & marketing programme

Find out how to develop and structure a programme that will suit your organisation

 

 

Whether you’re looking to launch a product, service or project or commit to a company-wide programme over 12 months or more, understanding the core elements to include in your PR and marketing programme is essential.

 

Discover how to develop a programme and delivery timeline that will work for your organisation and its budget.

 

2.0 hours

 

£160
Targeting decision-makers and opinion formers

The secrets of corporate affairs

If you need to reach key opinion formers and decision-makers in public or private organisations, a first contact can be daunting.

 

Find out how to successfully target the people you need, that are currently out of reach, by devising and committing to an effective corporate affairs programme.

 

Discover what we mean by Corporate Affairs (CA) and who it can reach. Find out what we feel are the vital elements of any CA programme, as well as what the risks are and how to mitigate them.
 

 

2.5 hours

 

£200

 

 

Notes:

  • Travel expenses for meetings apply at 40p per mile.
  • You (the client) are required to provide an appropriate venue for the training.

For more details about any of the above, or to discuss your PR and marketing requirements, please contact us